Tarrant
Hey Sensei Labs, I work for you.
Get your GTM programs and revenue unstuck
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Get your GTM programs and revenue unstuck
Send MessageTarrant
Fast, Affordable B2B Marketing Support
Get your GTM programs and revenue unstuck
Say hello 👋Get to know me
Lights, camera, marketing
Hey there,
For the last decade I've been working with technology companies to learn everything there is to know about generating revenue through marketing programs.
In my free time I enjoy playing golf, video games online with my friends, and exploring the city. I'm also building a modular synthesis rack in my home studio.
What can I take off your plate? Just ask.
You're in good company
I’ve led marketing for B2B startups and scale-ups across SaaS, fintech, and adtech - owning everything from demand generation and content to website strategy and GTM systems.
Whether building from scratch or optimizing at scale, I focus on delivering measurable results: driving pipeline, lowering CAC, and enabling sales with the insights and infrastructure they need to win.
Tricks of the trade
I work across a full modern marketing stack - from HubSpot, Salesforce, and Webflow to tools like Clay, Lemlist, Smartlead, and ChatGPT. Whether building automated outbound workflows, attribution models, or personalized landing pages at scale, I use the right tools to move faster, operate smarter, and drive revenue - all without adding unnecessary complexity.
Ask me about the perfect stack for your business!
Good work spreads quick
When I shared my marketing portfolio on the Notion template marketplace, it quickly gained traction, earning praise from marketers, founders, and creatives alike for its clarity, depth, and design.
Just google "Notion Marketing Portfolio" to see my #1 ranked result.
Yes - it's possible to engineer virality. Let's raise your profile on LinkedIn together :)
Connect with me
Click the "Say Hello" button to visit my LinkedIn profile and... well... say hello!
Elise, the Spider Queen
This is my cat Elise!
We call her Ellie.
Thanks for making it this far.
Get to know my work
Graphic Design
Website Development
Demand Generation
turn them into revenue
GTM Engineering
Marketing Strategy
Content Marketing
Social Media
Graphic Design
Website Development
Demand Generation
GTM Engineering
Marketing Strategy
Content Marketing
Social Media
Choose your own marketing adventure
Custom Project
- You decide how success looks
- 2 week sprint
Website Development
- Fast delivery of Webflow website
- Training to manage the site yourself indefinitely
- Unlimited revisions
- Strategy sessions included
Marketing Plan & Audit
- Tailor-made 30/60/90 day plan
- Built to last for years
- Targeting strategy
- Learn all the tactics
Fractional Growth Marketing
- Advertising Services
- SEO/PPC services
- CRM services
- Graphic Design services
LinkedIn Pipeline Program
- Turn-key LinkedIn strategy and execution
- Top of funnel awareness
- Executive account makeover
CRM Transformation
- Clean up and Audit
- Dashboards and Workflows Set Up
- Implementation of CRM
- Migration of CRM
- CRM Consolidation
Graphic Design
I craft compelling visuals that communicate complex B2B messages at a glance, from pitch decks to social ads, ensuring brand consistency and clarity. My designs aren’t just pretty - they’ve driven up to 25% higher engagement on campaign assets and supported multi-million-dollar pipeline growth by making technical value propositions instantly digestable.
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Website Development
I lead website overhauls that combine UX best practices with SEO and AI-powered content creation, saving clients over $200K in agency fees and accelerating launch timelines by months. By integrating analytics and attribution tools into every page, I turn our website into a 24/7 lead-generation engine with measurable ROI.
Click on the images to below to access the full, archived version of the website
Demand Generation
I design and execute multi-channel programs across ABM, paid search, email, partnerships, influencers, and events that directly feed high-quality leads into the sales funnel, delivering consistent month-over-month growth.
Rethinking Growth: My Demand Generation Playbook
Effective growth marketing isn’t about chasing clicks or grabbing every email, it’s about creating predictable, revenue-driving engines that align marketing and sales. Here’s how I approach modern demand gen.
- Start with Revenue Goals, Not Channel Tactics
I partner with leadership and finance to define clear pipeline and revenue targets, then reverse-engineer the number of leads, MQLs, and opportunities needed each month. With those baselines, every campaign - whether it’s paid search, ABM, or in-product messaging - serves a defined business outcome.
- Zero in on Your ICP & Buyer Signals
Demand gen succeeds when you target, engage, and nurture the accounts most likely to close. I use firmographic data, engagement scores, and AI-powered insights (via tools like Clay and HubSpot) to identify which accounts are heating up, then surface them to sales with contextual, personalized outreach.
- Build Full-Funnel Frameworks
From brand awareness to closed-won deals, every campaign stage needs its own playbook:- Top-of-Funnel (ToFu): Thought leadership content, programmatic display, social partnerships to spark interest.
- Mid-Funnel (MoFu): Webinars, case studies, retargeting ads, and email nurtures that deepen trust.
- Bottom-of-Funnel (BoFu): Live demos, tailored ABM sequences, and sales enablement materials to close business.
- Measure What Matters
Shifting from “cost per lead” to “cost per qualified pipeline” is non-negotiable. I build attribution models in HubSpot or Salesforce that tie every dollar of spend to influenced and sourced revenue, then iterate based on conversion rates, CAC, LTV, and ROI.
- Experiment Rapidly & Scale What Works
Continuous A/B testing from ad creative to landing-page layouts lets me uncover high-leverage tactics quickly. Once a test proves out, I automate it into standard workflows and leverage AI to spin up variations at scale.
- Close the Loop with GTM Engineering
Demand gen doesn’t end at lead handoff. I architect the integrations, CRM migrations, data pipelines, and dashboard automations, that keep marketing and sales in sync, enable forecasting, and empower teams to act on real-time insights.
Hot Take: Lead gen tactics have their place but only when grounded in pipeline and revenue goals. Volume without qualification is busy work; the path to sustained growth runs through efficient, end-to-end demand engines that feed your sales team the right opportunities at the right time.
Harnessing modern demand gen means thinking holistically: revenue first, data-driven frameworks next, then relentless execution and optimization. That’s how you turn marketing from a cost center into a growth engine.
GTM Engineering
Long before the term existed, I’ve architected post-M&A integrations of CRM, FP&A, and marketing automation systems, merging five+ companies into a single source of truth to power revenue operations. This “GTM engineering” approach ensures seamless data flow between marketing and sales, boosting pipeline visibility and forecast accuracy.
You're probably wondering...
What even is GTM Engineering?
GTM (Go-To-Market) Engineering is the process of designing, building, and maintaining scalable and efficient systems that support lead generation, outbound prospecting, and pipeline creation. It’s the intersection of marketing, sales, data, and automation - engineered to consistently deliver qualified leads into your CRM and sales pipeline.
My 5 step approach to building an automated GTM engine:
Step 1: Define the Strategy and Messaging Foundation
- Create Buyer Narrative & Messaging Guide
Articulate the story your buyers want to hear. This includes pain points, transformation, and category framing. - Identify ICP & Build Target Account List
Use filters such as industry, company size, revenue, tech stack, and geography to narrow your audience. - Develop Value Props & Sequences per Segment
Craft differentiated messaging and multichannel sequences (email, LinkedIn) tailored to specific segments or job functions.
Step 2: Signal-Based Lead Identification
- Surface New Leads Based on Behavioral Signals
- Website visitors
- social media engagement with thought leaders and key companies
- LinkedIn Sales Navigator searches
- Enrich Leads with Contextual Triggers
- Job changes, role changes, or new hires on their team
- Recent funding, growth hiring, or leadership changes
- Market signals relevant to your solution
Step 3: Execute LinkedIn Pre-Warm Sequences
- Visit LinkedIn Profile
Soft touch to show up in their notifications. - Send Personalized Connection Request
Tailored to the narrative and segment value prop. - Engage With Their Content
Like or comment on their latest post to increase visibility. - Create Follow-Up Tasks
Push leads into CRM and auto-create tasks to follow up via email.
Step 4: Follow-Up with Email Sequences
- Trigger task-based workflows when contacts are pushed from Amplemarket.
- Use HubSpot Sequences for email follow-up and replies.
- Track opens, replies, and engagement to move leads through lifecycle stages.
Step 5: CRM Hygiene & Reporting
- Maintain lifecycle stages and lead source tracking.
- Automatically assign ownership to SDRs/marketers.
- Report on conversion from each GTM source (LinkedIn, email, website, etc.).
Bonus: Personalized Landing Pages at Scale (Webflow x Clay)
If you're running outbound campaigns and want to stand out, you can use the Webflow + Clay integration to generate highly personalized landing pages at scale.
Here’s how it works:
- In Clay:
- Build a table of enriched leads (e.g., first name, company, job title, logo, website, pain point, etc.).
- Dynamically generate URLs and content variables for each contact (e.g., yourdomain.com/hello-jane-from-acme).
- In Webflow:
- Create a CMS Collection for personalized landing pages.
- Use CMS fields for dynamic content: headlines, company logos, personalized value props, call-to-action buttons, etc.
- Connect Webflow’s CMS to Clay using Make (Integromat) or Zapier to auto-generate landing pages whenever new leads are added.
- In Outreach:
- Add the personalized landing page link as a CTA in your Amplemarket or HubSpot email/LinkedIn message.
- Example: "I made this just for you: [yourdomain.com/hello-jane-from-acme]"
Why it works: Personalized pages increase reply and conversion rates by showing effort and relevance — they’re memorable, clickable, and scalable.
Marketing Strategy
I partner with CEOs, CFOs, and sales leaders to define revenue targets, build attribution models, and shape GTM plans that tie every dollar of spend back to performance. My strategic focus on data-driven experimentation and rapid optimization has reduced customer acquisition costs by up to 30% while doubling qualified pipeline.
Building a Full-Funnel Growth Engine
In today's B2B landscape, effective marketing transcends mere lead generation. It's about orchestrating a cohesive strategy that guides prospects through every stage of the customer lifecycle, from initial awareness to long-term advocacy. This approach ensures that marketing efforts are not only aligned with sales objectives but also contribute to sustainable revenue growth.
1. Awareness: Capturing Attention in a Crowded Market
The journey begins by making potential customers aware of your brand and the unique value you offer. This involves leveraging content marketing, SEO, social media engagement, and thought leadership to position your brand as a trusted authority in your industry. The goal is to attract the right audience and initiate meaningful conversations.
2. Consideration: Nurturing Informed Decision-Making
Once awareness is established, the focus shifts to nurturing leads through personalized content and targeted campaigns. This stage involves providing valuable information that addresses specific pain points, showcases case studies, and offers product demonstrations. The objective is to build trust and guide prospects toward considering your solution as the optimal choice.
3. Decision: Facilitating Seamless Conversions
At the decision stage, it's crucial to streamline the conversion process. This includes offering clear calls-to-action, simplifying the purchasing process, and providing compelling reasons to choose your product or service. Utilizing testimonials, competitive comparisons, and personalized offers can effectively influence the final decision.
4. Retention: Fostering Long-Term Relationships
Post-purchase, the emphasis is on delivering exceptional customer experiences to encourage repeat business. Implementing onboarding programs, regular check-ins, and personalized communication ensures customers derive maximum value from your offerings, leading to increased satisfaction and loyalty.
5. Advocacy: Turning Customers into Brand Ambassadors
Satisfied customers can become powerful advocates for your brand. Encouraging reviews, referrals, and participation in case studies not only enhances your credibility but also extends your reach through authentic word-of-mouth promotion. This stage solidifies your brand's reputation and fosters a community of loyal supporters.
TL;DR: By adopting a comprehensive lifecycle marketing strategy, businesses can create a seamless and engaging customer journey that drives growth, enhances customer satisfaction, and builds lasting relationships.
Content Marketing
I develop expert-led content series, webinars, and email nurture campaigns that guide buyers through each stage of the funnel, resulting in a 10x ROI on your marketing spend. By aligning every piece of content to clear conversion goals, I’ve helped scale marketing-sourced pipeline from zero to $250K/month in under 90 days.
Series
Product Marketing: Monthly Feature Spotlight
Conductor by Sensei Labs is a complex product. The goal of the feature spotlight series was to build a library of videos and guides that demonstrate everything the platform has to offer. Each edition was treated like a product launch with varying distribution and promotion strategies.
Click here to see the full post
Leveraging Proprietary Data: Most Viewed Video Ads
AcuityAds' (now illumin) proprietary software provided data on digital video views across the internet, spanning the open-web and walled gardens combined. Each month, I created a top 10 list of the most viewed video ads surrounding a specific topic or moment in time, such as March Madness, Mother's Day, or back to school. The goal was to highlight their unique access to data that advertisers care about the most.
Expert Interview Series: Meet the Maestros
Meet the Maestros is a live interview series led by seasoned marketing expert Jason Widup (Pixis, Metadata.io, Getty Images, Microsoft) as he uncovers common challenges in the transformation industry and positions the company as a thought leader. The goal was to create recurring video content and a tool for outbound prospecting by asking to join the show.
Lead Magnets
A Guide to Successful Innovation: from ideation to validation
One of the biggest challenges I heard from Dig Insights' clients was surrounding innovation and bringing new ideas to market. In this guide, we educated buyers by providing a framework to validate their ideas, brainstorming exercises to get started, and actionable steps to build an effective idea screen study using their proprietary SaaS, Upsiide.
Click here to see the full guide
Report: Consumer Payment Preferences for Online Shopping
When Paramount Commerce acquired popular payments provider Clik2pay, they needed to qualify their addressable market by testing a variety of messages and content types. Using first-party research, I was able to turn insight into actionable steps for Canadians unsure how to navigate the payment landscape.
Click here to see the full report
The Marketer’s Guide to Product Innovation
In partnership with Modern Retail, this Tactics + Insights guide from Dig Insights and Upsiide explore how brands leverage new methodologies and agile research technology to develop winning products and services.
Click here to see the full guide
Webinars
Case Study: How I Increased webinar registration by 317%
AcuityAds wanted to educate their audience on the impending demise of third-party cookies for online behaviour tracking. So, they teamed up with contextual advertising leader GumGum to deliver a webinar / Q&A discussion. The goal was to boost registration and secure butts in seats.
Click here to see the case study
Influencer-Led Webinar for Senior Transformation Leaders
For this webinar, Sensei Labs identified a list of influencers who spoke to their target market and pitched ideas to join them for a virtual presentation. I was able to leverage their work experience and thought leadership to recruit Fortune 500 companies and churned accounts to learn about their transformation platform, Conductor.
Customer Story Webinar with Upsiide, Featuring Global CPG Company Advanced.gg
In this webinar, Upsiide shares how they helped Advanced.gg test package designs. The goal was to share a success story that would demonstrate the effectiveness of the platform and what challenges were solved along the way.
Newsletters
Newsletters are a powerful tool - not only for lead generation - but internal communications and organizational alignment. LinkedIn also has an inherent bias towards newsletters and amplifies them greater than standard posts, plus they automate invitations on your behalf.
Social Media
I leverage LinkedIn-first social selling and targeted paid social campaigns to generate an average of $90K/month in pipeline on a $15K ad budget—achieving 500% ROI potential. By combining organic thought leadership with precision targeting and A/B testing, I’ve expanded acquisition channels from four to 10+ with minimal incremental spend.
My Philosophy: Strategy, Scale, and Sales
Social media isn’t just a channel, it’s a growth lever. I’ve used it to build brand authority, generate qualified pipeline, and drive direct business results in B2B SaaS, fintech, and adtech environments. Whether through paid or organic efforts, my approach to social is rooted in relevance, consistency, and performance.
🎯 Targeted Reach, Qualified Results
At Conductor by Sensei Labs, I developed LinkedIn campaigns that consistently generated $90K/month in pipeline on a $15K/month budget, achieving a 500% ROI potential. By combining precision targeting with sharp messaging, I turned social into one of our most efficient acquisition channels.
🤝 Social Selling, Enabled at Scale
Beyond running ads, I’ve helped sales teams tap into social by building automated workflows that use tools like Clay and Apollo to drive profile visits, personalized connection requests, and intelligent follow-up sequences. The result? More meaningful conversations and less reliance on cold outbound.
🧠 Thought Leadership That Converts
At Dig Insights and illumin, I scaled thought leadership programs to position key team members as voices in the industry, pairing insights with distribution strategies that prioritized the right content for the right audience, at the right time. These weren’t vanity plays; they drove measurable engagement with ICPs.
🔁 Integrated with Demand Gen
My social media strategies are never siloed. They’re embedded in broader campaigns supporting ABM, events, product launches, and nurture tracks. I treat social content as fuel for every stage of the funnel, not just the top.
Whether the goal is brand building or bottom-of-funnel conversion, I make sure social media serves the business and not the algorithm. Let’s turn attention into action.